Grow Your Local Business with Proven Advertising Strategies
Are you waiting for customers to find you, or are you making sure your business is already top of mind when they need you?
Facebook and Instagram ads help your business stay top of mind before they even start looking.
We can help you get in front of your audience with tailored ads designed to grow your business.
We specialise in helping local businesses like hairdressers, florists, gift shops, and wellness centres attract more customers and increase revenue with expert digital marketing services.
- Tailored Strategies for Local Growth: We understand the specific needs of local businesses and help you get noticed by the right customers in your area.
- Hyperlocal Targeting: We use precise targeting tools to reach your community and drive traffic directly to your business and website.
- Expertise in Service-Based Industries: With over 10 years of experience, we know what works for service businesses like hairdressers, florists, and gift shops.
Book A Free Strategy Call With Our Strategist & Founder - Georgia
The Services That Set Us Above The Rest
Offer Packaging & Strategy
We’ll help you craft easy-to-buy, irresistible offers that boost your conversion rates and make it simple for customers to say yes.
Creative Strategy
Stand out with visuals and messaging that speaks to your community. We go beyond just running ads—we help you strategize on exactly what types of creatives (both photos and videos) will work best for your campaigns. With our extensive experience in testing, we know what visuals drive engagement and conversions, and we guide you through that process to ensure success. We also provide professional editing and custom graphic creation using the images and videos you supply. Offer Packaging & Strategy: We’ll help you craft easy-to-buy, irresistible offers that boost your conversion rates and make it simple for customers to say yes.
Ongoing Support & Growth
We continuously optimize your campaigns for maximum return, adjusting for seasonal trends and customer demand. We handle the advertising, so you can focus on delivering exceptional service. But our work goes beyond just growing your business with strategic ads. Think of us as your trusted CMO—guiding you to make smarter choices that drive profits across your entire salon, shop, or studio. From building strategy to ensuring flawless execution, we cut out the guesswork and waste, helping you invest in what truly works, so your business thrives on more than just ad performance.
Results You Can Count On
Case Study: Local Hair Salon Increased New Clients and Expanded to a New Location
- Challenge: A hair salon struggled to fill its appointment book.
- Solution: We implemented geo-targeted Facebook and Instagram ads, offering an exclusive discount for new clients as well as creating tailor-made packages that increased booking rates.
- Result: The salon saw a noticeable increase in new client bookings, which allowed them to successfully expand into a new location. Our advertising efforts helped spread the word about their opening, getting the local community aware of their opening and excited to book an appointment.
Case Study: Florist
- Challenge: A florist wanted to maximize reach around their local area and increase online sales.
- Solution: We optimised their website and created new categories for easier navigation. We designed and launched a targeted ad campaign focusing on the areas of delivery. The ads featured beautiful imagery of bouquets, flower & gift bundles, delivery options and flowers for occasions.
- Result: The florist was able to reach the people in their specific delivery areas and additionally they increased their revenue and amount of new customers.
Advertising Services Built for Local Businesses
Meta Ads (Facebook & Instagram)
Connect with your local audience where they spend the most time—before they even know they need your service! Our tailored ad strategies help you build awareness, attract new customers, and increase website traffic and foot traffic to your business.
Google Ads
Capture high-intent customers actively searching for your services with data-driven Google ad campaigns. Be front and center when customers search for businesses like yours. We create targeted Google Ads campaigns to reach people in your local area, ensuring your business shows up when it matters most.
Stay top of mind with your customers through effective email campaigns. We craft engaging emails that help nurture relationships, promote special offers, and drive repeat business.
Website Optimisation
Convert more visitors into loyal customers with a well-optimized website. We ensure your site is fast, user-friendly, and designed to turn local traffic into actual bookings or sales, giving your business the best chance to thrive.
Our Process is Designed for Your Success
- Free Audit & Discovery Call: We start by understanding your business, goals, and audience.
- Custom Strategy Development: Based on your needs, we create a strategy designed to bring in more foot traffic, website traffic and bookings/purchases.
- Implementation & Optimization: We handle all aspects of campaign management, including creative strategy and development—using your raw images and videos to craft compelling advertisements that resonate with your audience.
- Ongoing Growth: As your business grows, we continue to refine and scale your campaigns for sustained success.
What Local Businesses Are Saying
“Since working with Your Lane Digital, we been busy every week! The campaigns and packages they designed brought in so many new clients.” — Abby, Beauty Salon Owner
“Georgia made a huge difference for our shop. We’ve seen an increase in foot traffic, calls and new customer enquiries” — Sarah, Florist
Ready to Grow Your Business?
Fill out the application form below so we can learn about your business!